Vaarahi Opens New Silks and Silver Jewellery Stores in Vanasthalipuram

Fashion and jewellery brand Vaarahi has expanded its retail presence in Hyderabad with the launch of its new outlets, Vaarahi Silks 6.0 and Vaarahi Silver Jewellery 2.0, situated at the Vanasthalipuram cross-roads. The newly opened showrooms were inaugurated by actors Meenakshi Chaudhary and Teja Sajja.

The expansion moves forward under the guidance and leadership of Vaarahi Directors Manideep Yechuri and Dr. Spandana. According to the brand, its continued growth focuses on maintaining quality, exclusive designs, and traditional aesthetics while delivering a modern shopping environment for customers.

Vaarahi initially began its retail operations with its store in Jubilee Hills before gradually expanding its footprint across various regional centres. Over time, the brand opened branches in Kukatpally and Patny within the city, as well as expanding outside the capital to Nellore and Vijayawada, leading up to the newest addition at Vanasthalipuram.

The new Vanasthalipuram store houses an extensive selection of apparel, featuring Kanchipuram silks, Banarasi varieties, bridal collections, wedding attire, festive wear, and an assortment of both traditional and contemporary sarees. To commemorate the opening, the store is providing several launch incentives, including a flat 15 percent discount across the entire stock. In addition, customers making purchases of Rs 10,000 and above will receive a free 5 mg gold coin, while purchases of Rs 20,000 and above will come with a complimentary 100 mg gold coin.

The adjoining jewellery section showcases premium 92.5 purity silver jewellery, in addition to specialized silver jewellery crafted with 24K gold plating. The jewellery division has also rolled out dedicated promotional incentives for shoppers. Customers spending Rs 25,000 and above are eligible for a 25 percent discount along with a free 5 gm silver coin. For transactions amounting to Rs 1,00,000 and above, the outlet is extending a 30 percent discount alongside a complimentary 100 mg gold coin. These inaugural offers are slated to remain valid until August 31.