The World at Jubilee Hills Releases 50-Sound Musical Anthem for Independence Day

HYDERABAD — Ahead of Independence Day, real estate developer The World at Jubilee Hills has launched a musical campaign in Jubilee Hills, Hyderabad, bringing together more than 50 distinct sounds from across the country to create a unified melody set to the tune of the national anthem, Jana Gana Mana.

The initiative, created as a tribute to India’s unity in diversity, features a campaign film that was published on The World at Jubilee Hills’ YouTube channel on Wednesday, August 12, 2026. The entire project required nearly 100 days of production and involved multiple creative partners.

Conceptualised and produced by Chennai-based firm Be Positive 24 Innovation Design, the soundtrack incorporates ambient and distinct noises captured nationwide. The audio elements featured in the composition include the sound of a rocket launching, a passing train, birds, school bells, temple bells, street activity, crowd chatter, musical instruments, nature, and movement.

Production teams recorded over 100 individual sounds across India before spending weeks experimenting with the audio clips. The production process involved refining both the audio track and the accompanying visual material through more than 35 separate iterations to ensure the selected elements blended seamlessly.

"We recorded over 100 sounds and spent weeks experimenting with them, selecting the ones that could come together musically and meaningfully," said Abhishek D Shah, Founder of Be Positive 24 Innovation Design. "The sound and film went through more than 35 iterations. It took us nearly 100 days and multiple partners to put everything together."

Sidharth Reddy Indukuri, CEO of The World at Jubilee Hills, explained that the campaign aimed to deliver a resonant message for the occasion. "India is our home, and this is a musical tribute to our beautiful home on her birthday," Indukuri said. "As a developer, we have always tried to create delight through innovation. We wanted to do something that was simple in thought, but powerful in emotion. We know that the world is listening to India."

Following the video release on YouTube, the developer plans to extend the campaign further through an influencer-led activation. This phase will engage relevant creators and social media pages to share the musical tribute with a wider audience.