Sitaare Gold and Diamonds Names Tamannaah Bhatia as Brand Ambassador

HYDERABAD — Jewellery retailer Sitaare Gold and Diamonds Ltd. announced on 5 July 2026 that it has officially appointed actress Tamannaah Bhatia as its new brand ambassador. The corporate announcement, made in Hyderabad, marks a strategic move by the jewellery retailer to strengthen its market presence in the highly competitive premium jewellery sector.

According to an official press release issued by the company, the collaboration reflects Sitaare's long-term commitment to quality, craftsmanship, and authenticity. Bhatia, who has established a successful career starring in Telugu, Tamil, and Hindi cinema, was selected for the role due to her elegance, versatility, and a strong personal connection to jewellery.

Muhammadali Cheenambeedan, the Director of Sitaare Gold and Diamonds Ltd., spoke about the decision to partner with the actress. He stated that every single piece of jewellery created at Sitaare carries a promise of purity, precision, and perfection. Cheenambeedan further explained that when the management team envisioned the face of their brand, they knew they needed to select someone who consistently embodies grace and authenticity in everything she does, concluding that Bhatia brings exactly those attributes to the brand.

Sharing her thoughts on the new association, Tamannaah Bhatia expressed her personal appreciation for jewellery. She stated that jewellery has always been close to her heart, adding that it functions as more than just an accessory, representing emotion, memory, and identity.

Sitaare Gold and Diamonds Ltd. is known for combining traditional Indian craftsmanship with contemporary designs to create unique jewellery pieces. The retailer's product lines cater to customers looking for jewellery for weddings, major festivals, and everyday wear. By establishing this new partnership, the brand aims to redefine the premium jewellery retail experience by offering products that reflect quality, trust, and artistic excellence.