Korean Ice Cup Trend at Sattva Knowledge City Q Mart Sparks Social Media Debate

The viral Korean Ice Cup social media craze has officially arrived in Hyderabad, drawing crowds of shoppers and content creators to the Q Mart Convenio located in Sattva Knowledge City. The trend, which allows customers to mix their own drinks in the supermarket aisle, has quickly become a popular local attraction while sparking an online debate over its pricing.

Priced at Rs 235, the experience requires customers to first pick up a cup filled with ice. They then head to the store's refrigerated section to choose a flavored Korean drink pouch produced by the brand Quenchery. The available flavors for the pouches include Blueberry, Mango, Peach, Green Apple, Strawberry, and Green Grape. Customers complete the process by pouring the pouch over the ice-filled cup, replicating a drink format that has gone viral on Instagram and other social media platforms.

The setup has turned the supermarket aisles into a backdrop for digital content creators in the city. Numerous videos shared online show shoppers browsing through the drink pouches, selecting their preferred flavors, pouring the liquid over the ice, and tasting the beverage, all while recording the steps on their phone cameras.

While many residents have expressed excitement at being able to try the popular Seoul-inspired trend without traveling, the Rs 235 price tag has divided public opinion online. Social media users have engaged in lively debates regarding whether the cost is justified for a pouch drink and a cup of ice.

Some online commenters have reacted with humor, with one user asking if they could bring ice from home to save money. Another user defended the convenience, describing it as a good option to pick up on the go.

Customer feedback on the taste has also been mixed. One shopper who tried multiple options stated that the Blueberry, Green Grape, and Peach flavors were worth the price. However, another customer remarked that the beverage reminded them of childhood Rasna. Despite the division over the cost, the trend continues to attract customers who are lining up to film their experiences.