BSH Home Appliances launches premium four door refrigerators in Hyderabad

On Thursday, BSH Home Appliances Private Limited announced the official launch of its new premium four-door side-by-side refrigerators in Hyderabad. The launch in Hyderabad was part of a simultaneous multi-city rollout that also introduced the products to consumers in Bengaluru, Pune, Kolkata, and Kochi.

The newly launched home appliances are engineered specifically to suit the urban Indian lifestyle. According to a press release from the company, the new range combines the sophisticated aesthetic of a premium side-by-side refrigerator with the practical functionality of a bottom freezer design.

The refrigerators are available in two distinct variants, both offering a storage capacity of 503 litres. BSH Home Appliances has priced the mat finish model of the refrigerator at Rs 90,000. Meanwhile, the glossy finish model is available at a retail price of Rs 1.10 lakh.

This launch marks an expansion of BSH Home Appliances' premium portfolio across major Indian metropolitan markets, providing local consumers in Hyderabad and other key cities with more options in the high-end home appliance segment.